Starting with just a logo and color pallet, we set out to create an innovative set of industry brand tools, campaigns, events, guidelines and infrastructure to ultimately strengthen Wind River’s brand perception globally, with an emphasis to increase the volume of $1M+ deals and become the de facto DSO (Device Software Optimization) brand standard.
Our successful efforts helped position Wind River to be later acquired by Intel for ~$900M.
Additional Deliverables Include: Corporate Guidelines, Custom Photography and Illustration, Product Launches, Press Events, User Conference, Tradeshow, Sales/Marketing Tools, Web, UX/UI, Mobile, Video.