Cadence, a $1.8B provider of electronic design automation software and intellectual property, hired me to refresh their “aging” technology brand, to help re-establish Cadence as the industry leader in design automation.
The initiative started by working in tandem with the CMO and VP of Brand Marketing, to define and execute a multi-year, industry-changing marketing campaign coined EDA360.
Our marketing efforts fueled a 30%+ increase in total digital traffic to cadence.com year-over-year (increasing downloads, page views, and online queries by double-digits). This helped move Cadence from third to the #1 spot in search traffic.
The success of the initiatives culminated in meeting 3 year market value goals in a breakneck 18 months.
Additional Deliverables Include: Corporate Guidelines, Custom Photography, Product Launches, User Conference, Press, Tradeshow, Sales/Marketing Tools, Web, UX/UI, Mobile, Video.