My relationship with Adobe started in the early 2000's with expanding Adobe's brand presence in the exclusive film festival market and partnership programs in Canne and Sundance. This dynamic relationship evolved into creative development for many of Adobe's internal and external conferences and events.
In 2004, I created the identity for the newly formed Adobe Platinum Club sales incentive program. Working closely with the Executive VP of Adobe Worldwide Field Operations and his team, we evolved the program into a best-in-breed campaign to promote competition and advancement via campaigns, gamification, and social media channels, forming a unified “One Adobe” global sales organization.
Additional Deliverables Include: Event & Conference Identity, Interactive Media Campaigns, Social Media Strategy, Sales Tools, Partner Programs.